Target Market News acquires BIBR

Per PW Daily/March 9th, reported by Calvin Reid:


"In a surprise move involving one of the country's most prominent black reading publications, consumer market research firm Target Market News (which publishes a wide array of periodicals about African American consumer habits), has acquired Black Issues Book Review, a six-year-old magazine dedicated to African American consumer book reading. Financial terms were not disclosed. "

The article explained that BIBR will remain in New York although Target Market News is based in Chicago. No staff changes are expected. The article also discussed BIBR's relationship with QBR (remember when they partnered after BEA last year) and that Target Market News hopes to continue that partnership.

Changes are coming...it will be interesting to see how.