Buy a Donald Goines Novel and Get a Free Daz CD

From Allhiphop.com:

West coast veteran Daz of Tha Dogg Pound and Holloway House have teamed for a promotion to give away copies of Daz' latest Virgin/So So Def release So So Gangsta with every purchase of a novel by legendary author Donald Goines. Fans of "gangsta rap" and street literature will receive a copy of the rapper's latest album for free, any time one of Goines' sixteen influential novels are purchased. Goines, who was murdered in October of 1974, has influenced countless rap artists through novels such as "Black Girl Lost," "Black Gangster," and "Street Players." The first video from So So Gangsta is titled "On Some Real," which features Miami rapper Rick Ross. The album is scheduled to hit stores on Sept. 12. For more information visit http://www.sosogangsta.com or http://www.hollowayhousebooks.com.

Isn't that an interesting marketing initiative?