So readings aren't out of style?

NYT published an article about the rising interest in readings (of course this is based on research conducted in New York City). I don't know if I believe that. Isn't the overwhelming understanding in book publishing that readings are becoming a lost activity? I mean it is incredibly difficult to get people to attend readings these days (beyond the author's friends or families). Of course I'm not talking about the big-name authors that command audiences.

I personally think the tradtional book reading needs to be remixed. But I've said that before.