DTC (direct-to-consumer)

I love to see these types of initiatives in publishing. There needs to be more direct connections with and readers, publishing has TOO many middleman.

Here are a few of my favorite quotes from this USA Today Article:

“The call-ins also extend the author's reach. Most book tours only hit major metropolitan areas, but the fan base goes far beyond those boundaries.”
"This is a perfect way to connect with more readers," Searles says. "Gone are the days when a publisher could take out an ad, count on a few reviews and have an author do a couple of signings. Nowadays, readers want to feel a connection with an author."