Cool partnership

Great news: One of my favorite websites (and one of the first places I was ever published) for cutting-edge writing pairs with a funky, Brooklyn-based indie publisher. This is very cool.

From PW:In a partnership between a highly-trafficked pop culture Web site and an indie publisher, PopMatters has signed with Soft Skull Press to create PopMatters Books. The new imprint will bring the site's essays, reviews and other ruminations on pop culture into traditional print form. It will launch in this spring, although no decision has been reached on how many PopMatters titles Soft Skull will publish and on what kind of schedule.
PopMatters, which boasts over ten million page views per month, features the work of academics, journalists and book authors and is known for its arts journalism. Hoping to "broaden [the site's] readership and extend its brand" with the imprint, PopMatters founder and publisher Sarah Zupko said the deal marks both a "natural" and "exciting" progression for the site.