Google's book search program

Am I the only one completely amazed with Google's book search program (print.google.com). The thing is amazing--type in any book, get places around the web to buy it. Type in a name, and results will come up with books of where that person's name is mentioned. We can take vanity to a whole new level--who mentioned me in their acknowledgements?? It beats Amazon's search within the text because it is so much more accurate (or so it seems).

But what is really revolutionary is the fact that places to purchase the book come up. How will this change how books are sold? More importantly, how can we small publishing folks capitalize on this service to increase sales, brand recognition, etc?

I am impressed, Google. I eager await how this will change the archaic publishing industry.