Reaching the African American market

I wrote an article in this week's issue of PW about the different ways publishers are reaching the African American market. I definitely think that publishers are experimenting more with marketing ideas and realizing that the market is diverse and therefore a plan specific to one book, may not necessarily work for another (read: you can't market K'wan the way you market Edward P. Jones).

Here's the intro:

Publishers are exploring a range of strategies to reach African-American readers, blending traditional and innovative marketing techniques to concoct campaigns as varied as the books themselves. And they admit it's still more about experimentation than surefire tactics.

Read the entire article.

Also check out the list of upcoming books of African American interest.