Great Article on Special Sales

The New York Times has a great article about the special sales (outside of bookstores) potential for books.

From the article:

The point, publishers say, is to follow customers who might not otherwise visit
bookstores into the places where they do shop, rather than waiting for customers
to show up at bookstores or click on Amazon.com and other online sales sites.

Amen. I'm not interested in taking away the business from bookstores but we all know many people that rarely step foot in a bookstore. Publishers have to find creative ways to reach more consumers.

The article raises a good point about less competition in venues like clothing and furniture stores as well as gourmet shops.