A simple focus group?

I wonder if a simple focus group of a few women could have avoided this error by Little, Brown. It is indeed a strange cover for the book concept.

Usually publishing companies run covers by sales force that can represent the interest of booksellers. Perhaps it would have been worthwhile to have run the cover past a few women booksellers, or since the book is targeted towards women, a few women (sit a few avid women readers or maybe even a book club and ask them their opinions).

Perhaps publishers could benefit from the occasional focus group.